If you’ve just got a new website and you’re looking to produce some fresh, engaging content for it, here’s a few quick tips and things to think about before you go ahead and click ‘Post’.

SEO can seem like a huge mountain to climb and it can feel like one of those things that’s impossible for the average user to get right, and while it’s true that there’s strategies that only a professional can utilise feasibly, there are also some basic things that anyone can do to improve their content.

Firstly, concentrate on getting your content to be as good as it can be. Just write good, honest content. Things you know to be true and straightforward; no tricks, lies or false promises. Make sure your content is interesting and that you’ve put thought and care into crafting it – it’s very easy to tell when someone’s heart isn’t in it.

Make sure you have some good structure too. This means a header or title that makes sense and is simple and descriptive. It’s really good to make sure you have a keyword or two in here, but don’t make your title a 25 keyword omelette. It’s also important to leave links for your readers to follow should they want more information. It’s usually good to link to social media at the end of a post so they can pursue the option of following you if they want to, but so that it doesn’t interrupt the flow of your piece. That said, you can link to various key aspects of a post throughout if your reader is likely to want more information on a very specific aspect of the larger post.

Another thing that many people fail to consider is that search engines are actually pretty clever. They’re designed to know when you’re trying to cheat the system or scam your readers for hits. If you try putting “Justin Bieber Ukraine Barack Obama mashed potato” in white font on a white background, Google is probably going to know what you’re up to. It’s not big, it’s not clever, and it certainly doesn’t work. Similarly, signing up to services that promise to have you on the front page of 299,000 search engines for the tiny sum of £199.99 probably won’t work either. Trying to trick Google won’t work and is much more likely to get you penalised in the search rankings. Honesty is absolutely the best policy.

Now think, “If I were researching this subject myself, would I find this useful?” If the answer is yes, you’re onto a winner! Good work! Next up, would you link to it? If so, you’re on the SEO dreamboat.

Now keep doing what you’re doing! If you keep it up and define yourself as a reliable, solid resource for quality information on any given subject, Google and other search engines will recognise that. If you Google just about anything, Wikipedia will nearly always be at the top of the search results – this is because Wikipedia has managed to define itself as a quality resource for information and quality compounds itself.

Keep going!

If you’d like more tips and advice from us, feel free to follow us on Facebook and Twitter or have a browse through some of our older blogs.

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