Web development can be a confusing process, even for the most technically savvy of us. Moving from a basic template design to a fully-functional, multi-dimensional website can be a long journey with a lot of back-and-forth communication and many, many tweaks and changes along the way. With all of this going on, we tend to find that occasionally business owners will forget one very important thing: copywriting content.

It seems silly really, you spend a lot of time and effort helping your web designer make your website the very best it can be – it’s beautiful to look at, practical in design, easy to use, responsive and fast. But you suddenly realise that you’ve got nothing to put on it. D’oh!

If you’re not sure where to start with the content for your website, we can help. At Colourmedia we have a small team of experienced, creative copywriters that can help build accurate expectations for you going into a project, and work with you to create the best marketing material for your website. All that’s required of you is a simple email or Word document with some basic bulletpoints for each page. Are you selling a hair product on one of your pages? Bulletpoint some reasons why you love that hair product, maybe even include some facts and use this opportunity to tell us anything that you’d tell a customer if they walked into your business right now. This way, our copywriters can create an easy to read piece of copywriting about your product. We can make it informative and engaging while keeping it concise. Every word will have natural flow and we can provide an effective structure that will keep visitors on your website and guide them through the buying process.

On top of this, the way we write your content and marketing copy means that you’ll get massive SEO benefits. As we develop your website and work in your content, we’ll integrate SEO and make sure you’re hitting Google’s first page for popular and relative search results.

Need help or want a stunning and effective website for your business? Get in touch with us by emailing info@colourmedia.co.uk or call us on 01228 91 20 20. You can also follow us on Twitter and Facebook for all the latest news and developments!

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