It’s important to integrate proper, professional SEO (search engine optimisation) into your website and market your online presence. It’s vital to the success of your business. If you want to attract new customers you need good, solid positioning that’s long-lasting and meaningful. Here, we offer a few tips to keep you at the top.

1.)   Basic SEO means you need a few keywords that describe your business or product. These words should be the type of thing a prospective customer will type into Google to find your product. It’s always a worthwhile exercise to check out what your competitors are striking front-page on Google for and adapting to that. Try and position yourself alongside them, but also try to circumvent them on niche elements or product aspects that are unique to you. Have your website appear on search terms that theirs do not.

2.)   Build a site map and allow Google’s bots to navigate your website with ease. Build simple, straight-forward links and have a nice, clean layout to help things run smoothly for everyone. Build links both inside your website and try to develop them externally, too.

3.)   Make sure you have regularly updated content, whether it’s new products on your shopping cart, news and events or an advice blog. Whatever it is, integrate an SEO package and set to work giving both a great service and tight, effective SEO. Keep it regular and reap the results!

4.)   Give your customers a great service. When they find you through your positioning on Google, after all of your hard work, they will be expecting a good, efficient service that prioritises them and their needs. Do the best you can for them and they’ll reward you with repeat business and, better still, some social media street cred!

5.)   Develop your social media presence. Figure out your voice, tone and style, who you are and what you want to say about your business. How can you stand out from the crowd? What can you offer that your competitors can’t? You can play around with this a little bit to see what works and what doesn’t, what feels natural and what feels slightly off. Go with what you and your customers feel most comfortable with but try to stay professional. If your web browser doesn’t have a spellcheck built in and you’re not too confident with your spelling or grammar, consider typing your posts up in a word processor before you publish them just for peace of mind.

6.)   Make sure you’re generating content that drives incoming traffic from external websites. The more people that link to your website, the better! The process can take a while before it gets really huge, but slow and steady wins the race. You’re better building a genuine following of happy customers than buying a Facebook page with a fake following. It might look good at first glance, but 4,000 likes and no social interaction whatsoever can look very strange and put genuine visitors off, so be careful out there!

Want more information? Give us a call on 01228 91 20 20 or drop us an email to info@colourmedia.co.uk for further advice and assistance. We can run your SEO and social media accounts for you or help you get the most from your existing packages. If you’d like us to do some web design, get in touch and we can have a chat over a cup of coffee and maybe a doughnut if you’re really lucky.

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