Some people think we should design and develop different websites for mobiles. They think that it’s important to have two entirely separate versions of the web; one for desktop and one for phones and tablets. We disagree.

We find that developing websites that are responsive, that adapt to the device the user is using, is far more productive. In this day and age, it’s all too easy to find websites specifically developed for mobiles that are nothing like their desktop counterparts. They don’t have the same functionality and they’re not developed to be as in-depth. The problem with this is that people often need specific information on the go, and they expect it from professional businesses. The mobile web is growing at an exponential rate and nowadays, people are even using their mobile devices from the comfort of their sofa at home. It’s important to give them all the browsing options of the high-quality desktop alternative.

A frequent mistake made by businesses is assuming that home PC users want websites and mobile or tablet users want apps. This is definitely not the case.

Apps are all the rage these days and, don’t get us wrong, that’s for a reason. They’re great; they’re super-effective, they’re easy to use, they’re quick. But only if the user is a frequent visitor to the service. People don’t want to download an app and have to learn its use just to access one small piece of information or place a quick, one-time order, and they certainly won’t bother doing so.

Likewise, second-thought mobile websites aren’t enough these days. The last thing anyone likes to see is a website that’s an afterthought. It’s always apparent to the user and it makes them feel like an afterthought, too. It feels like the business doesn’t value your custom when you’re forced to use a substandard service.

At Colourmedia, we develop websites that are fully responsive and adapt to the user. Whether they’re browsing at their desktop or chilling out on the sofa, they get a website that’s fully-functional, easy to use and built to respond to the customer’s needs.

Web design for mobile and desktop is something we specialise in. Making a website that functions perfectly and looks stunning whether it’s on a mobile phone, tablet, laptop or desktop PC is what we do. So for expert web design in Cumbria, Dumfries and the North, come to us.

If you’d like more information, please feel free to contact us by emailing info@colourmedia.co.uk or call Chris on 01228 91 202. Otherwise, follow us on Twitter and Facebook for more updates, the latest news, tips and advice!

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