For some of you, networking and representing your business offline, in the real world, at real business events, is a major part of your communications strategy. It’s one of your most important moves, it gets you seen by clients and peers and opens new doors in the market.

But your website is probably a lot more important than your business card. When you go to a corporate event or even have a chance meeting with a potential business partner, you’re presenting both your business and your personality and you only have so much space and time to give it the best representation that you can. A business card is small and cut down to the contact necessities. It leaves too many unanswered questions that you might not be around to answer. It has no opportunity to sell your services or offer your expertise beyond its 85×55 milimetres. Suddenly, it seems a little bit limited.

With the explosion of the web, websites are now the go-to destination for all of this: answers, sales, advice, services… everything. And there’s a limitless space in which to demonstrate all of this. There’s a million different ways to present yourself and sell your image. A business card is another variation of the same piece of card, but a website is your chance to be truly unique.

That, and the feedback websites offer, are the main reasons for you to invest in professional web design. We can build analytics and metadata into your website to give you an accurate representation of what your customers are thinking when they interact with your website. What are they most interested in knowing about, how do they find your website (Google, your social media, or someone else?), where do they leave and how long are you holding their attention for? What could we improve and how can we do it?

Websites can tell you so much about your business, the range is simply endless. If you’d like to find out more, get in touch with us for a free consultation or follow our tips and advice on Facebook and Twitter. Otherwise, read a few of our other blogs or you can take a look at some of the work we’ve done for other clients.

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