The 7 Spokes of Branding – Michael Johnson

Some business people still see branding as simply a thing on their business card, or a name made out of vinyl stuck to the side of their van. Michael Johnson, founder of UK branding agency Johnson Banks gives a talk on branding, the science and psychology, and the way it has morphed and expanded. D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity www.dandad.org

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