By 2019, video will account for 80% of all online traffic. That means companies who use video marketing are benefiting from a huge range of advantages over those that don’t – from increased web traffic to improved conversion rates. At Colourmedia, we strongly believe in the power of video marketing. That’s because it’s a […]
Content can be the difference between being a brand that customers love, and just being a business that they buy from. Good content is something that consumers want to interact with, allowing you to connect with them in a very effective way. Our content and outreach marketing service are designed to give your brand […]
If you don’t have an email campaign then you’re missing out on a fantastic way of directly reaching potentially interested customers in your market – and with more than 80% of B2B and B2C businesses using some form of email marketing technology, these are customers that could go to your competition instead. Email Marketing […]
We know how much effort goes into holding an event – that’s why we take so much pride in making sure our event promotions are as effective as possible. Our clients deserve to have their event be a success. Arming yourself with a brilliant online marketing strategy goes a long way to achieving that. […]
We are officially a smartphone society – so now is the time to up your mobile marketing strategy. Across the world, mobile dominates the amount of time people spend online – with 61% of the UK’s digital consumption now coming through mobile. Colourmedia will cover every angle to make sure your mobile marketing strategy is […]
Some business people still see branding as simply a thing on their business card, or a name made out of vinyl stuck to the side of their van. Michael Johnson, founder of UK branding agency Johnson Banks gives a talk on branding, the science and psychology, and the way it has morphed and expanded. D&AD […]
An excellent movie by Toronto based creative company Zulu Alpha Kilo – demonstrating why designers get (rightly) irritated by requests to do ‘free’ work. You wouldn’t ask any other profession or trade, so why ask people who work in the creative sector? … is it because you see what we do as easy? www.zulualphakilo.com/saynotospec/ […]
… the logo needed a retro feel, giving the sense of comfort, warmth and more than a little nostalgia. We experimented with a number of Italian influenced fonts, hand-written and script. The process took a number of weeks and included 4 or 5 sets of iterations, each stage we worked the design, made refinements, […]
The artwork would be used primarily as a sign for the newly refurbished Beechings Folly Bed and Breakfast in Keswick (The Lake District). The property is the Old Station Master’s House, close (obviously) to the Cockermouth, Keswick and Penrith Railway at Keswick. Initial sketches were made to establish composition, with a carefully chosen colour palette, presented to the client […]
It is a work made as the visual identity of architects office Sturdy Style. Their corporate identity is home creating without stereotype. The architect faces the white box symbolizing a home, and designs harmony between the life and the environment. By using CG, we can see his imagination graphically. Finally, he creates the ideal home […]
Curtain Blind Specialists of Lancaster wanted to make an impact with their initial contacts and presentations. CBS asked us to design a business card that retained their current identity but took them to another level. We produced a number of concepts that developed letterpress, foil blocking and edge painting, the final result is a […]
Will joined us just before Christmas for a week of work experience, getting guidance from our web design and digital marketing teams as he looked to get a feel for what we do. Here’s how he got on… Work experience week: Day 1: I started my week’s work experience at Colourmedia wanting to learn about […]
It’s hardly revolutionary to say that social media should be a key part of a business’s marketing strategy, but it bears repeating, because the benefits of embracing social media are so great – no matter how big or small the business may be. Increased brand awareness and recognition; increased traffic, leads and sales; developing a […]