… the logo needed a retro feel, giving the sense of comfort, warmth and more than a little nostalgia. We experimented with a number of Italian influenced fonts, hand-written and script. The process took a number of weeks and included 4 or 5 sets of iterations, each stage we worked the design, made refinements, developments and on occasion, major alterations.
The final result? … it was almost, but not quite there. What do you think of this series of concepts?