A lot of elements go into our campaigns to achieve the results we want. There is an ever-expanding range of digital mediums out there to spread your brand’s message – we use our expertise and understanding of your audience to choose the very best ways in which to do this. There have never been more ways for your brand to get noticed, and a typical campaign might consist of any number of the following digital marketing methods:
You don’t need to know anything about the technical side of marketing – we manage it all for you, and break down our results in ways that are measurable and easy to understand.
If you’re looking to increase exposure and improve your brand awareness, then affiliate marketing can be a fantastic weapon in your arsenal, allowing you to make a lasting impression on potential customers at minimal expense – and since you only pay when you achieve conversions, at low cost per conversion, this is a great way for new businesses to increase their conversions as well.
It may be one of the oldest multimedia advertising formats around, but audio marketing is still a fantastic way to reach your target audience – and with most brands scrambling to adopt video, there is a niche for savvy creative brands who embrace this medium. We can help you implement audio into your wider digital marketing strategy, helping you reach a growing niche market with high levels of engagement.
Our content and outreach marketing service are designed to give your brand a truly unique voice and make your business a go-to place for consumers. It covers content creation, blogging, newsletters, interactive pieces, PR, social media and much more, providing material that will make your brand instantly recognisable to your audience, as well as push you up the SEO rankings, fuel social media campaigns, and attract more traffic.versions as well.
Display advertising offers an almost endless amount of possibilities. From interactive multimedia to simple text, we create engaging, effective ads and then use the best platforms to get them in front of the right people at the right time. We monitor your ads’ performance, so we can tweak your campaign and constantly work to produce even better results, and use in-depth targeting tools to reach your specific audience.
If you don’t have an email campaign then you’re missing out on a fantastic way of directly reaching potential interested customers in your market – and with more than 80% of B2B and B2C businesses using some form of email marketing technology, these are customers that could go to your competition instead.
Whether it’s a newsletter, special offer, follow up email or product launch, we can help you set up a way to reach your target audience through our specialist email campaigns. Our team of designers can also develop email templates to make sure your emails look fantastic.
Across the world, mobile dominates the amount of time people spend online – with 61% of the UK’s digital consumption now coming through mobile. We are officially a smartphone society – so now is the time to up your mobile marketing strategy.
Colourmedia will cover every angle to make sure your marketing strategy is optimised for a mobile world. We conduct extensive research, come up with great creative design, and use every platform you could think of to deliver real results. From Facebook and YouTube to WhatsApp and Snapchat, we’ve got you covered.
93% of online experiences begin with a search engine, and 70% of clicks come on organic links – so it’s absolutely vital that businesses adopt a strong natural search campaign. At Colourmedia, we use a results-based methodology to substantially improve your organic search ranking. We identify where you are now, where you need to be and how to get you there. We ensure that your approach is the right one, and then deploy the most effective resources to implement an SEO strategy that delivers significant results for a significant ROI.
Pay-Per-Click (PPC) advertising is the quickest, most consistent, and most measurable and controllable way to drive relevant traffic to your site. With our professional PPC campaign management, you get the results you want. Our campaigns are built on know-how and thorough research – we use advanced tools to select the best keywords for your audience, we find out what your competitors are doing, so we can help you beat them, and, because you only pay when someone clicks through on your ad, we deliver fantastic ROI.
Programmatic marketing is an emerging but exciting form of advertising, which uses audience insights and technology to react intelligently and create flexible, engaging campaigns that work one to one with consumers, on a large scale. While this all sounds rather complex, the concept is simple – campaigns that work hardest when people are most likely to purchase. Programmatic marketing works hand in hand with your existing campaigns – optimising your ability to reach your target audience, with the right ad, at just the right time, wherever they may be.
Research shows that while the process of making a purchase online can be virtually instantaneous, consumers are still taking time – often days – to make a purchase after having first viewed a product – which can mean leaving the site and potentially forgetting to return, or making that purchase elsewhere. This is where an effective remarketing strategy shows its worth.
Using Facebook and the Google Display Network we can serve ads specifically to people who have previously visited your site in order to persuade them to return – meaning you’re spending resources on reaching an audience who are far more likely to convert.
Social Media Management
You could be missing out on potential customers, leads, and sales by not dedicating enough time to managing your social media accounts – but you also have a business to run. This is where our expert social media management service comes in. Our dedicated social media team give your brand an engaging presence across multiple platforms, communicating with your customers, expanding your reach, and promoting your products and services on a daily basis.
Social Media Marketing
With 22% of the world’s population on Facebook alone, the days when you could afford to ignore social media are long gone. There are hundreds of millions of potential customers using a whole range of social media platforms, and if you’re not trying to reach them you can rest assured that your competition is. At Colourmedia we help you get the most out of your social media campaigns – seamlessly blending them into part of your wider marketing strategy, and turning your social media activity into tangible results that are tailored to your business objectives.
At Colourmedia, we strongly believe in the power of video marketing. That’s because it’s a fantastic tool for engaging with your customer base across numerous channels, with provably effective results.
Including video in your email marketing increases both open rates and click-through rates. Including video on a landing page increases conversions. Using video on social boosts share rates and engagement, and using video on your site leads to more organic traffic and more time spent on your site. We work with an array of video platforms – including YouTube, Vimeo, Twitter, Facebook and Instagram – to execute our targeted video marketing campaigns, producing campaigns to meet every budget, with results you’ll love.
Ready for your absolutely FREE, no-obligation consultation?
Call us on 01228 91 20 20 to arrange for your FREE consultation or email us your enquiry
The free initial consultation will help you first and fore-mostly to focus in detail what the requirements of your site are and how to fulfill those requirements.
It will then also enable you to make a qualified decision about whether Colourmedia is the best fit for your business.