The rapid digitisation of our daily life, particularly with the advent of smartphones, allows us to act on any impulse at any time. Whenever your audience wants to learn, find, do or buy anything, they turn to their smartphones in search of answers, and they are accustomed to having their needs met almost instantly in these ‘micro-moments’. This means brands have a 24/7 responsibility to be there for their customers – but also an opportunity to gain loyal customers who will remember that you met their needs.
- Want-to-know moments: whether it’s trying to find out where they recognise an actor from or how to get a stain out of a carpet, people have a world of information at their fingertips and can research anything they like, at any time. Making it as easy possible for people to find the information they’re looking for is vital for a brand – 69% of smartphone users say they are more likely to buy from a company whose mobile site can help them find answers to their questions easily.
- Want-to-go moments: Location based searches, such as for places to eat or drink, are very popular, and increasing year-on-year. In a 2015 Google study, 79% of people used their phone for want-to-go searches, so catering to a mobile audience is essential for a local business.
- Want-to-do moments: 91% of smartphone users turn to their phone for ideas when completing a task. How-to marketing is a great way to connect with customers who want to try something out for themselves. This could be video content, an infographic, or a blog post – our team can produce this for you.
- Want-to-buy moments: it could be making a purchase on the spot through your mobile site or it could be conducting research to inform an important decision – people are using their smartphones as a shopping assistant throughout the day. Being part of this process is important for a brand – 93% of people who use a mobile device for research go on to make a purchase.
The businesses that win these moments can become the go-to brand for consumers – earning their trust and keeping them coming back time and time again.
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The free initial consultation will help you first and fore-mostly to focus in detail what the requirements of your site are and how to fulfil those requirements.
It will then also enable you to make a qualified decision about whether Colourmedia is the best fit for your business.