Snapchat is a fast and fun mobile messaging service with an average demographic of users between 13 and 23 – although it is growing rapidly amongst the 18-34 demographic as well. The app allows users to send photos and videos to their friends that disappear after a set time – between 1 and 10 seconds – after being opened.
The app is one of the fastest growing and most engaging social media channels, with more than 300million monthly active users, and 160million daily active users – last year surpassing Twitter in terms of active users.
While it was originally designed for taking selfies and sending them to your close friends, it now serves a new purpose. A number of businesses are running their own Snapchat accounts, allowing them to communicate with their audience on the platform, display offers to its fan base, time sensitive messaging to users, and send their own ‘Snapchat stories’ to increase brand perception and engagement. It is rapidly becoming an essential social media platform for any business that is targeting a millennial audience.
Snapchat also allows for advertising, and while some features can be prohibitively expensive for small and medium businesses – sponsored ‘lenses’ can cost hundreds of thousands of pounds to run per day – Snapchat is still an excellent platform for businesses of all sizes to reach a young, dedicated user base. One particularly useful feature is the ability to create location based geo-filters, allowing you to create inexpensive location and time specific filters that Snapchat users can apply – perfect for creating a buzz around an event.
Get in touch with a member of our team today to find out how we can help set up Snapchat for your business.
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