Social Media Marketing.
With 22% of the world’s population on Facebook alone, the days when you could afford to ignore social media are long gone. There are hundreds of millions of potential customers using a whole range of social media platforms, and if you’re not trying to reach them you can rest assured that your competition is.
At Colourmedia we help you get the most out of your social media campaigns – seamlessly blending them into part of your wider marketing strategy, as well as using our specialist social media management team to take over the time-consuming process of running your social media presence. We can turn social media activity into tangible results that are tailored to your business objectives.
We use platforms including Facebook, Instagram, Pinterest, Twitter, Snapchat, WhatsApp and YouTube to create innovative, engaging and effective marketing strategies that reach your target audience directly, improving your brand perception, increasing awareness and driving sales. A new generation of digital natives are shopping in new ways – with 69% of ‘Generation Z’ (consumers born after 1995) saying they are interested in purchasing via social media directly.
That’s not to say that this is a predominantly young audience though. Most Facebook users are over 25, with the most common demographic falling in the 25-34 age range – and more than 15% of users are aged 55+. Simply put, no matter your target audience, they will be on social media.
If you’re not tech-savvy, don’t worry – we don’t use jargon, just clear, concise explanations and full result-based reports that are easy to understand. Talk to us today to see how we can improve your social media strategy.