YouTube is by far the largest video platform in the world, with over 30 million daily users and more than 4 billion videos watched per day.
Not only is it the world’s largest video platform, YouTube is also the world’s second largest search engine, behind Google. Big brands are all over YouTube, but putting out great content on it should be a priority for any business, such is the size and loyalty of its audience – businesses that use YouTube ads see a 20% increase in website traffic, and 43% of brands’ new customers buy something they saw in a YouTube ad. Best of all, businesses have absolute control over the cost of YouTube ads and don’t have to pay a penny until someone engages with their ad.
- Desktop Video Mastheads
- Mobile Video Mastheads
- Rich Media Custom Mastheads
- Video Ads
- TrueView in-stream ads
- Standard Display Ads
- In-video Overlay Ads
- Live Streaming in Ads
Given the potentially huge audience, there is a lot of opportunity to reach your target market, increase brand exposure and awareness, increase CTRs and boost leads and sales. This audience is only growing as well, with 6 out of 10 people now preferring online video platforms to live TV.
With YouTube, targeting your audience is incredibly simple. Not only can you choose from the age, gender, location, hobbies and interests of your target audience, you can also specify the subject of the videos your ads will be associated with – and which categories they won’t be. We use YouTube’s in-built analytics to see exactly how your ad is performing, allowing us to report back results to you and make improvements while the campaign is still running.
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Call us on 01228 91 20 20 to arrange for your FREE consultation or email us your enquiry
The free initial consultation will help you first and fore-mostly to focus in detail what the requirements of your site are and how to fulfil those requirements.
It will then also enable you to make a qualified decision about whether Colourmedia is the best fit for your business.