27 October 2017 Chris Marshall

Mobile Marketing

We are officially a smartphone society – so now is the time to up your mobile marketing strategy. Across the world, mobile dominates the amount of time people spend online – with 61% of the UK’s digital consumption now coming through mobile. 

Colourmedia will cover every angle to make sure your mobile marketing strategy is optimised for a mobile world. We conduct extensive research, come up with great creative design, and use every platform you could think of to deliver real results. From Facebook and YouTube to WhatsApp and Snapchat, we’ve got you covered.

Our mobile strategies are specifically designed for your brand, and we ensure your ads are placed where your target market will see them using Google’s audience targeting tools:

  • Placement targeting
  • Contextual
  • Behavioural
  • Remarketing

Used in the right way, mobile ads can be at the heart of your modern marketing strategy, driving traffic to your mobile site, promoting your latest videos and employing click-to-call features to boost conversion. We can also help you benefit from the continued popularity of mobile apps, offering ad campaigns for your app, including location and device targeting to ensure your ad is seen by the right people.

If you want to target only phones and tablets – or just one of these devices – then you can. You can even specify the model and the operating system, allowing you to precisely target your specific audience.

A mobile marketing strategy is not a stand-alone effort, but it is a large chunk of any long-term or short-term marketing campaign—and its importance is only growing. From email to PPC, to SEO, to content, to social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable.

Optimizing your website and email sends for mobile devices, taking advantage of the SMS and MMS channels, and building a native app for your most highly engaged audience are all big projects. So, start by updating your buyer personas to get a better idea of where the majority of your target audience spends its mobile time. That will give you your start line, and the rest will fall into a logical order.

Mobile technology is not a fad that’s going away anytime soon. Optimizing your marketing strategy for mobile will give your brand an edge over the competition. Don’t wait—go mobile today!

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