Morecambe Bay Hospitals Charity invited a number of agencies to present their services with a view to finding a creative partner for a major change in 2017. We were very happy to be invited and extremely pleased to be chosen.
Starting with a change in name to Bay Hospitals Charity, the removal of ‘Morecambe’ was controversial but was felt necessary to reduce the confusion given that the Charity’s work covered as far north as Kendal, Cumbria and as far south as Heysham, Lancashire.
Colourmedia worked closely with the charity team to create brand identity with open consultation days in Lancaster, Kendal and Barrow to allow stakeholders and service users free access to progress and research findings.
The branding, consultation and subsequent design development work across all areas from t-shirts, social media graphics, poster templates through to email signatures.
A great project, with a marked increase in public interaction and local PR.