When users click an online ad, greeting them with a landing page is a fantastic way of maximising the chances of them converting via an enquiry or sale.
A landing page is a single web page specifically created to appear for users who have clicked on a certain online ad, or a followed a specific search term or link. Each landing page is designed to follow on from what was laid out in the advertisement, presenting visitors with sales copy that is relevant to the link that they followed.
When designed well, landing pages are a great tool for boosting the performance of an ad campaign. Directing users who have followed your ads to a page specifically about what they were looking for in the search, and which has been designed to maximise conversion, means users are far more likely to take the action that you’d like – whether it be generating a lead through making an enquiry, subscribing to a mailing list or making a purchase.
Our team of designers work to create pages that look great, that subtly draw the user to your Call to Action, and with any FAQs or key selling points easily found. All our landing pages can be built to be optimised for mobile, so your visitors will be met with a page that is responsive, regardless of the device they are using.
We can build landing pages from the ground up, outside of your current website’s CMS templates, giving us the freedom to create a bespoke page specifically designed to maximise the results of your ad campaign. We set up Google Analytics to make sure we can track how each page performs, and help integrate this alongside your current performance management and CRM systems.
We combine all of the above to make sure that our landing pages get the best results possible. First we build a number of landing pages, each one with a different design and copy. Then we test and track their performance. Finally, we remove the lower performing pages, leaving us with a landing page that we know is delivering optimum results.