The Country Puddings brand is Cumbria born and bread. Supply retail outlets throughout the UK, and overseas, Country Puddings has a reputation for high quality, and extremely delicious, traditional recipe puddings.

Having presented several alternatives concepts, the final design chosen was clean, clear and colourful. The previous packaging had only been differentiated by text. The new design was based on a product colour palette. This new scheme gave a clear distinction across the flavours. Helping build an easily recognisable brand range, not to mention making grabbing your favourite from the cold cabinet much quicker!