By 2022, video will account for 80% of all online traffic. That means companies who use video marketing are benefiting from a huge range of advantages over those that don’t – from increased web traffic to improved conversion rates.
At Colourmedia, we strongly believe in the power of video marketing. That’s because it’s a fantastic tool for engaging with your customer base across numerous channels, with provably effective results.
Including video in your email marketing increases both open rates and click-through rates. Including video on a landing page increases conversions. Using video on social boosts share rates and engagement, and using video on your site leads to more organic traffic and more time spent on your site. What’s so great about video is that it works just as well on all devices, whether mobile or desktop, which gives it incredible reach.
We work with an array of video platforms – including YouTube, Vimeo, Twitter, Google, Facebook and Instagram – to execute our targeted video marketing campaigns. We use our expertise to target the correct audience, down to gender, age, location, and device – making sure you’re finding the customers who have the most potential to convert. We then create comprehensive reports to record results, allowing us to fine-tune your campaigns and ensure all of your business objectives are being achieved.